The Prime Elements of a Business Card
Although anyone with a business knows the benefits of having a Web presence, that presence does not negate the importance of a business card. After all, having a card you can give to someone to remind them to look you up on the Web or call you is a great way to promote who you are and what you can do. But have you ever given any thought to what comprises a good business card? After all, there is fine line between too much information and not enough.So, if your business card seems to be lackluster and does not truly represent who you are, then what is it that you need to change? If you are unsure about the answer to this question, then a good place to start is by reviewing what elements should be a part of your business card. The following parts of a business card are listed in order of importance.
Company Logo – This is the most important element as people may not always remember a name, but will quite often remember a picture. And, if your logo is a good one, it will tell others what your service is so they will be more likely to hang on to your card. Thanks to modern day 4 color offset printing, business cards can have virtually any logo/design you can imagine.Name -What good is it for a potential customer to remember the company, but not whom they talked to? This is especially true in a business where commission is part of the pay! Also, by including your name, you are being more personable.Title – What is your title at work? Help people know what it is you specialize in by listing your title as a part of your business card.Contact Info – You want people to be able to contact you and know where your business is located. Be sure you correctly list your phone, e-mail, mailing address and, if applicable, fax number on your business card.Graphical Content – Different from your logo, you should have a graphic of an item that represents that you do. Once again, the 4-color offset printing process gives you multiple options for graphics.
Paper – What your card is printed on says a lot about you as well. There are so many great options available today and they don’t all have to be paper or cardstock. You will also find an assortment of plastic as well as natural fibers that can be used. Choose something that represents you well.Finish – The finish on the card is second only to what the card is made from. You want the finish on your card to be in sync with the card material and the service you provide.