Many media spokespeople get into bother throughout media interviews as a result of they deal with them like shows.What they overlook is that reporters will solely use small snippets of what they are saying within the subsequent story. Other than reside broadcast interviews, which means that something you say wants to have the ability to stand by itself. For instance, for those who had been requested, “Could more of your workers be injured after this freak accident?”Your pure intuition could also be to say, “We can’t rule out more injuries, but we’ve got first class safety precautions that are well above the industry standard.”
If you’re giving a presentation, this may be a wonderfully cheap reply as a result of your viewers would hear your entire reply. However for those who mentioned this to a journalist, she might solely use the primary a part of your reply within the story. Then the angle of the story might be that extra accidents are attainable.As a substitute you would have mentioned this: “The safety of our workers is our top priority. That’s why we’ve got safety precautions in place that are well above the required industry standard.”You possibly can see from that reply that you’d be snug with the reporter utilizing any a part of it.What number of occasions have you ever heard spokespeople complain that they had been quoted out of context? This occurs on a regular basis. The issue is that there’s by no means room for the whole interview for use within the subsequent story, until it’s reside. That’s the reason a reporter will solely use what she or he considers probably the most attention-grabbing responses you give.What this implies is that you must ensure that something you say can stand by itself. If it may’t, you danger being quoted out of context and the story angle being one thing utterly totally different from what you supposed.
The chance of this occurring has grown over latest years as media retailers discover themselves underneath strain to entertain in addition to inform. This implies they’re extra more likely to quote you out of context if it will increase the probability of readers clicking on these tales when visiting on-line information websites.The important thing right here is to decorate up the factors you wish to make in attention-grabbing methods that can meet the reporter’s wants. This must be your goal as a result of it means that you can get your factors throughout whereas additionally serving to the reporter produce an attention-grabbing story.