Marketing Events the Right Way: 5 Tips to Make Your Business Stand Out

In today’s technological age, digital marketing works wonders. However, over half of the consumers in the United States still prefer printed materials.

When planning marketing events for your business, a one-two punch of digital and printed media will surely get the attention you’re looking for. With that being said, there are a lot of options for event marketing through digital and printed media.

Are you wondering how to best advertise your marketing events? Keep reading for five tips to make your business’ marketing events stand out among the rest.

  1. Boost Your Marketing Events With Blogging

Blogging is a fool-proof way to get more views on your website. Blogs help improve your SEO, which means your pages are more likely to be indexed in search engine results.

You can also utilize blogs on websites other than your own to reach a larger audience. Blogging helps the audiences you do reach get a better understanding of your event.

While print marketing materials are great, their space is limited. Blogging will allow you to go more in-depth about your business’ purpose, which is great for customer interaction.

  1. Flyer Design

When coming up with a business event flyer design, simple and large is the key. The graphics should make sense and be large enough to recognize from far away and at a glance.

You’ll also want to present the information according to its importance on your custom print flyer. The font for the main attraction should be the largest, followed by the date, time, and location, and accompanied by other details last.

Look up more about your choices for custom print marketing materials before you make your decision.

  1. Flyer Distribution

An attention-grabbing flyer is useless without attention to grab. Be thorough in your flyer distribution to reach a large audience.

You can post your flyers on bulletin boards around campuses, in stores, and other community areas. Sending them in the mail or delivering them door-to-door is also great.

Utilize newspapers and paid inserts at stores near you. You can also hand them out on the street or at other big, local events.

  1. Online Ads

As social media grows, businesses are taking advantage. You can pay for ads on places like Facebook, Linkedin, Twitter, Instagram, and other social media sites alike.

For a free route, post the flyer on your business’ socials. If you can, work out a deal with other businesses where you can share their flyers in exchange for them sharing yours.

  1. Planning in Advance

This step is important for planning future marketing events. The sooner you advertise for an event, the more people your promotional materials will reach.

Try to get the word out at least 10 months before the event takes place. This will give you time to reach a large audience and put out multiple promotional materials to accompany it.

‘Market’ on Your Calendar

Now you have five great tips on advertising your marketing events. It’s time to get the word out through digital and print media and watch the crowd roll in.

Check out our website for more great business advice. From branding guidance to recruitment tips, we’re here to help your business grow.

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