The virtual reality market is valued at $6.1 billion and is expected to grow to $20.9 billion by 2025.
As the market continues to grow, entrepreneurs are increasingly adopting virtual marketing tactics to outshine their competitors. Customers, too, are becoming choosier as they only consider businesses with diverse marketing and exemplary services.
If you have not made the digital shift, you might soon hear your clients demand digital services, failure to which you might lose them. But don’t be frightened, virtual display marketing is easy, and you can enjoy more leads if you do it well.
One good thing about virtual displays is that you can do them on both online and offline platforms. Also, they are less expensive, especially if you hire a digital marketing expert to help you.
Here are five ways in which you can generate leads using virtual display marketing.
- Video Ads
Video ads are common on YouTube, Netflix, and other entertainment sites. But did you know that you can use those videos as your display marketing strategy?
Video marketing is expected to account for 80% of all the content marketing traffic by 2021. It is one of the popular mediums that online marketers use.
Its informative nature is the main reason behind its popularity. Besides, everybody can now access videos through their smartphones, laptops, smart TVs, and so on, hence the popularity.
But how can you generate more leads using video marketing? Here are tried and tested methods to get more leads using video ads:
- Use gated content in your videos
- Ensure that your videos are explicit for better visibility
- Add the videos to your landing pages for better navigation
Don’t forget to include a call to action after every video. Otherwise, your clients will be watching the videos, but you won’t generate leads in any way, simply because there is no CTA. You can use video ads for your in-house and outdoor marketing as well.
Animation is a vital display marketing strategy. It breaks boredom and makes more people glued to your website or your tradeshow. You can animate your videos, your content, graphics, or any other form of content provided that it makes sense.
How can you generate more leads through animation? Here are helpful tips to get you started:
- Know your audience: When you know your target audience, it becomes easier to create explainer animated videos for them.
- Create appealing content: Don’t animate any content. Engaging and informative content will generate interest in your readers/viewers.
- Include a CTA: If you don’t include a call to action, you will leave your clients in suspense about what to do next. Ensure that the CTA is informative and straight to the point.
You can use animation on both offline and online platforms. So, don’t wait until you hold live shows for you to show your animated work.
Be sure to post your animated videos or content on your landing pages, emails, and social media platforms. Also, work with an animation specialist for the best results.
- Interactive Ads
As the name implies, interactive ads allow you to interact with your clients in a better way. If you have a live trade show, you can use these interactive ads during the event to interact with your audience. Similarly, you can use these ads to interact with your online fans.
Mostly, the interactive ads have a voice feature that engages the users for a dialogue. For instance, the voice feature may ask the clients what they would like to view next, or if they would like to play a game, and so on.
If the listener responds to the voice request, then the system sends that information to you. This makes it possible for you to understand what your clients exactly want so that you can deliver it in the right way.
Apart from the sound features, you may hold fun trivia games to generate more leads on your display marketing strategy. You may also promise prizes to winning clients to attract more gamers. Make sure that you collect the personal info of the visitors who participate in the games.
You may read this guide https://rockwayexhibits.com/blog/why-are-virtual-displays-the-best-way-to-generate-leads/ to learn more interactive strategies and know why virtual displays promise many leads.
- Standard Banners
A banner is a simple image. It does not include a video, audio, or unique feature. The first banner was introduced more than twenty years ago, and since then, businesses have been using banner ads to improve their click-through rates and gain a competitive advantage.
Since more businesses are now using banner ads, you should make yours as impressive as possible to get more clicks. Like the other display marketing strategies, you can use the banner ads on inbound and outdoor marketing.
Here are a few tips to help you generate more leads when using the banners ads:
- Know what your audience wants so that you can create specialized banner ads for them
- Use high-quality images to generate interest in your audience
- Use large descriptive words on your banners for better visibility
- Don’t use too many colors or too many words on your banners
- Make sure that you place the banners in a high traffic area
Lastly, include the relevant information in your banners. The information may consist of the price of the product, usage, and your contacts.
- Through Social Media Displays
Social media is arguably one of the best methods of digital display marketing today. If you have a professional business profile, you can reach millions of people at ago. The leading platforms that you can use include Facebook, Instagram, and Twitter.
The virtual display ads for the available social media platforms include:
- Facebook ads
- Twitter ads
- Tumblr ads
- Pinterest ads
- Instagram ads
If you like social media, you should utilize these ads to get the best out of your marketing. Just make sure that your content is shareable and easy to understand.
Improve Your Virtual Display Marketing Today
Every business requires proper marketing strategies. These strategies must be renewed/ upgraded with time to keep up with the ever-rising competition.
If you would like to try virtual display marketing, apply the strategies discussed above. You can also try other new ways provided that they impress your clients.
Hopefully, you found the article helpful. We post articles on the customer service category, marketing, business management, and branding to inspire entrepreneurs like you. Read the other articles in the blog to learn more.