When you’re at a trade show, having to compete with hundreds of other businesses and presentations can feel overwhelming. That’s why it’s great to let your product speak for itself at a trade show. The best way to showcase what you have to offer is by building a display that not only summarizes what your brand is about but piques the curiosity of potential clients passing by without seeming gimmicky or loud. When it comes to retail displays and trade show displays, you want to stand out without overwhelming your audience. That’s why it’s so important to use your creativity to get your mission statement across as simply and succinctly as possible. If you’re looking for ways to dazzle potential contacts at your next trade show, look no further.
1. Use Space Wisely
In large, visually-stimulating environments like trade shows, it’s easy for people to pass by smaller displays in favor of larger, more arresting ones. But creating an inviting display isn’t just about going big. It’s about creating the right depth while allowing visitors to take up space and ask questions. Start by arranging your table displays in a way that creates visual depth, with smaller items in front and larger items in stands at the back. Then, find ways to open up the display so that visitors will be more inclined to stop by for a chat. If you’re standing behind your booth, you might seem less approachable than if you’re hanging out in front, with a plate of goodies or a new gadget for guests to try. Remember, it’s important for them to come to you first. That’s how your display should be working. By creating a simple, inviting setup, you’ll be opening the floor for questions and interaction.
2. Invite Guests to Connect
When it comes to branding, social media is your best friend. That’s why it’s so important not to forget about using your time at a trade show to connect and interact. Don’t let your booth become one-dimensional. Try putting your social media information at the forefront of your display, encourage viewers to connect with your account with fun incentives like giveaways, and think about filming a Facebook Live or Periscope of your time at the trade show. You’ll be creating a fun atmosphere that other people will want to join in with while promoting your project for millions to see.
3. Make Interaction Fun and Breezy
Again, visitors should get the feeling that your booth is fun and casual. Don’t lead with statistics and information. Lead with a conversation and a chance for onlookers to try the product or ask questions about it. Have some snacks prepared so you can spend a bit more time getting to know people. Don’t have potential clients leaving your display thinking that your presentation was cold and informal. Try to make your talk as much about values and aspirations as possible, and put users at the center of your discussion. When a business makes itself about its users more than about its return investment, it creates an automatic sense of customer loyalty and appreciation.
4. Use Visuals as Much as You Can
When creating your visual campaign for a product, the goal is to say what your service is about using the fewest number of words. This is how you should think about visual branding as well. Using basic colors and simple language, paint a picture of what your service is actually about without making it seem pretentious or cold. When you’re setting up a display that’s supposed to summarize your service or products while making you stand out from the crowd, you want something that’s simple, warm, and visually engaging. That’s why it’s incredibly important to hire a visual designer who knows exactly what you want and will work day and night to get there. By the time you’ve arrived at the trade show, you should have full confidence in your visual branding to leave a lasting impression on viewers.
5. Don’t Be Afraid to Think Big
Even if you don’t have a ton of space to work with, you can always improvise to make a long-lasting impression. Don’t just settle for the traditional display sign and table. Try to use your space to create an interesting, interactive experience that won’t overwhelm viewers. You don’t have to have huge displays hanging from the ceiling to create a sense of scale. Try designing your space like a stage, with drapes and layers. That way, you can set up your booth as a theatrical experience rather than a flat, one-dimensional lecture.